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Walter brings more than 17 years of marketing experience to FSMG and serves as General Manager and Vice President of Business Development for FSMG. Walter is responsible for acquisition and development of new FSMG clients by developing marketing plans, marketing programs and tools. Walter also develops client program tools, aimed at improving client program cost efficiencies, functionality, and overseeing overall profitability. In addition, Walter focuses his attention on developing and growing existing client relationships with Hewlett-Packard and HP Partners. He plays a vital role in managing the daily marketing operations of the company, project teams, and third party alliances.

Walter's experience includes working with numerous computer industry leaders, including Avnet, Hewlett-Packard, Hitachi Data Systems, IBM, Oracle, Sun Microsystems, VERITAS, and a host of regional and national partners. Prior to joining FSMG, Walter served as Marketing Director for E.B. Lane Marketing Communications and Avnet, Inc. Here, he honed his skills in demand-generation and product marketing, channel marketing, public relations, image development and strategic marketing planning. With a focus on maximizing ROO (Return On Objective) and ROI (Return On Investment), Walter has created an award winning Marketing Planning Workbook and Marketing Planning Automation Process with the ability to plan, develop, execute, track, measure, and report all marketing initiatives and programs.

Walter earned his double - Bachelors of Science in International Business and Marketing with a Minor in Business Administration from Woodbury University in Burbank, California. He is the co-chair of the Arizona Marketing Executives Association. Walter is an active member of the Arizona B2B Marketers Association and the Arizona Chapter of Internet Professionals Association. He resides in Phoenix, Arizona with his family.

 

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